sells a hot perm system under the name System Qurl. The smaller models are so light and compact that some women carry them around in their purses.Įbihara Yuri's curls have inspired many women to emulate her. Also popular are curling irons that emit negative ions, which reduce frizz and make the hair soft and silky. Although salons are rushing to acquire the equipment to offer this service, hot perms are so popular that demand is outpacing supply. After shampooing and drying, the curls appear as if by magic. Also known as digital perms, they promise to deliver the kind of bouncy curls and waves previously achievable only with the use of curling irons or hot rollers. Meanwhile, at the salons, hot perms are the latest thing. This craze has prompted the emergence of innovative home perms and hair-care products that let women create just the waves they want. Now the curly theme is being played out in a growing number of variations, such as inward vs. In 2002, a style known as the "Nagoya curl," favored by the privileged lasses of central Japan's industrial hub, reached Tokyo. The initial inspiration for this trend was the "Kobe curl," the traditional style of choice for the well-bred young women of that cosmopolitan port city.
Women from their teens through thirties are styling their tresses in big, soft waves an effort to duplicate the cute, feminine hairdos currently featured in the fashion magazines, including on popular model Ebihara Yuri.
Inward curls vs. outward curls professional#
Applying a hot perm at Beauty Park Salon Shiseido (Shiseido Professional Inc.)Ĭurly hair is back in style.
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